Be part of it!
Be part of it!

Contacts of

Agencies abroad

Address

GHM Gesellschaft für Handwerksmessen mbH
Paul-Wassermann-Str. 5
81829 Munich
kontakt@ghm.de
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FOOD START.up AREA

At the FOOD START.up AREA, young entrepreneurs present their innovative and creative ideas for the future. And because you can get an impression from the packaging, but not confirmation of how good the products from our newcomers taste, the focus of the area is clearly on tasting.

The #foodchanger award ceremony will take place on Saturday, 30 November 2024 at 11 a.m. on the stage in Hall A4.

Fill out the exhibitor registration form and specify under ‘Your message’ whether you are registering for the NEWCOMER AWARD in spring or the #foodchanger Award in autumn. We will get in touch with you and explain all the next steps.

THE JURY

SELDA MORINA - INNOVATIONSMANAGEMENT, START-UP LOUNGE REWE SÜD

‘For me personally, it is always exciting as a jury member to meet new and innovative start-ups at the live pitch. The personal pitch is a special experience - very different from ‘just’ receiving an email with the pitch deck. As Germany's second-largest food retailer, it is important to us to support innovation and create a space for start-ups. That's why we support REWE Süd with the Start-up Lounge. FOOD & LIFE is the perfect platform for us to scout innovative start-ups and get in touch with them.’ 

NIKOLA NIKOLIC - START-UP ADVISOR AT STADTSPARKASSE MUNICH

"Start-ups drive our economy and their creativity and agility are an absolute asset to the change process in Germany. Networking and building a network is very important for a start-up. To find key partners, we recommend the FOOD & LIFE trade fair, for example. This is where experience meets new trends and makes it much easier to get started and establish yourself."

CHRISTINE PURNELL - START-UP-COACH, StartinFOOD

"Start-ups bring new trends to the table and enrich our range. But it's not that easy to launch a new food product on the market. This is where the FOOD & LIFE trade fair offers start-ups a great stage: founders can reach many interested people and publicise their products."

DR FLORIAN KANDLER, FOUNDER OF FOODINNOVATORS.DE, ‘THE PITCH DOCTOR’ FROM DERPERFEKTEPITCH.COM, START-UP COACH FROM ‘2 MINUTEN 2 MILLIONEN’

‘FOOD & LIFE is the ideal place for young food brands if they prepare well and acquire the knowledge of how to present themselves perfectly with a trade fair stand, how to talk to potential customers and how to network with potential business partners. This event offers many things that can become a springboard to success for young entrepreneurs in the food sector.

I'd be delighted if you, too, could throw yourself into the crowd with the right preparation and the right spirit! This is something that many participants do every year and rave about the event. I am delighted that FOOD & LIFE is making my pitch coaching available to the startup participants, which I have also been using for years to prepare the startups for the Austrian version of the Lion's Den, called ‘2 Minuten 2 Millionen’, for their big appearance.’

MAX BACHMANN FROM egoFM

"We are delighted to be a juror and sponsor of FOOD & LIFE in Munich again this year. It has always been important to us to offer innovative start-ups a stage. This trade fair is not only a showcase for new products and trends, but also a meeting place for the exchange of knowledge and experience, which is essential for young companies. With the prize of the media package at egoFM, we want to do our part to help new entrepreneurs become better known. See you at FOOD & LIFE!"

FRANZ LERMER, FOUNDER & OWNER, ADVERTASTE

‘FOOD & LIFE offers us the exciting opportunity to discover new trends and innovative products. It's a great opportunity to have great conversations and make and maintain valuable contacts. Especially for food start-ups, product presentation through photos and videos is of great importance for successful marketing. We are therefore all the more pleased to be able to support another start-up with a high-quality and irresistible product video.’

ANDRÉ MOLL, FOUNDER & MANAGING DIRECTOR, UTRY.ME

‘Munich and FOOD & LIFE in particular offer an ideal audience for food start-ups. One big advantage is that you can sell directly to visitors here. The trade fair is inspiring every time. I enjoy tasting different products at the stands and chatting with others from the industry. I look forward to meeting familiar and new faces at the trade fair.’ 

CHRISTIAN MEIDL, SENIOR INVESTOR MANAGER, SEVENVENTURES

‘I'm looking forward to FOOD & LIFE, as there is a diverse selection of exciting food & beverage start-ups.’

SONJA MEISE, FOODNEWSGERMANY

‘At FOOD & LIFE, cool ideas meet curious foodies and I'm really looking forward to meeting exciting founders, experiencing the creative energy up close and, above all, tasting delicious products that I may not yet know. In my opinion, FOOD & LIFE is the perfect springboard for start-ups and food creators. It gives them the chance to put their ingenious products in the spotlight and to talk directly to the people who might later buy their products.’

WINNERS SPRING 2024

Young companies at the FOOD START.up AREA were able to win numerous prizes. Here is an overview of the prizes and winners:  

  • Edelmänner wins an editorial feature in the consumer magazine "Lust auf Genuss" 
  • baelanse takes home a financing check and a pitch list for events organised by Stadtsparkasse München  
  • Nomoo is delighted to receive a product video for the food start-up worth EUR 3,000 
  • Fruit Rebel wins a free stand at the Start-up Campus on 27/09/2023 
  • Yo.Booch has the chance of a food retail coaching with the chance of a test listing at REWE Süd 
  • Aqtiwell wins a brain scan marketing for their product 
  • Dattelbär receives a media package from egoFM worth EUR 3,000 
  • The lucky winner of the free stand at the START.up AREA in spring 2025 is Hasenzähnchen

 

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