Contacts of

Agencies abroad

Address

GHM Gesellschaft für Handwerksmessen mbH
Paul-Wassermann-Str. 5
81829 Munich
kontakt@ghm.de
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FOOD START.up AREA

A land of milk and honey awaits visitors at FOOD & LIFE in Hall B3: around 200 exhibitors will be presenting their culinary highlights, including 20 innovative newcomers who can hardly wait to showcase their latest creations.
From fruity snacks to tangy, wine-based organic aperitifs: visitors will definitely get their money's worth - and their taste buds. And since pretty packaging may appeal to the eyes, but not yet to the taste buds, the focus of the area is clearly on tasting.

NEWCOMER AWARD 2025

The winners have finally been announced: The announcement on Friday was eagerly awaited. Visitors to the trade fair were able to vote online in advance to help decide which start-up could look forward to a free stand space next year. On site, a high-calibre jury selected the winners on the basis of short pitches.  

The Newcomers 2025 are:  

  • Knollenkutter has won 3 prizes: Media package from egoFM worth EUR 3,000, marketing package worth EUR 2,900 from UTRY.ME, free stand at the FOOD START.up AREA in spring 2026
  • Apeice has won 2 prizes: Financing check and pitch listing for events from Stadtsparkasse München, Quickcheck consultation from StartinFOOD
  • FREDZ: Retail coaching with the chance of a test listing at REWE Süd
  • 28LOTS: 1 product video from Advertaste

Fill out the exhibitor registration form and specify under ‘Your message’ whether you are registering for the NEWCOMER AWARD in spring or the #foodchanger Award in autumn. We will get in touch with you and explain all the next steps.

THE JURY IN SPRING 2025

SELDA MORINA - INNOVATIONSMANAGEMENT, START-UP LOUNGE REWE SÜD

‘For me personally, it is always exciting as a jury member to meet new and innovative start-ups at the live pitch. The personal pitch is a special experience - very different from ‘just’ receiving an email with the pitch deck. As Germany's second-largest food retailer, it is important to us to support innovation and create a space for start-ups. That's why we support REWE Süd with the Start-up Lounge. FOOD & LIFE is the perfect platform for us to scout innovative start-ups and get in touch with them.’ 

NIKOLA NIKOLIC - START-UP ADVISOR AT STADTSPARKASSE MUNICH

"Start-ups are driving change in Germany – creatively, agilely and full of new ideas. A strong network is essential for their success. The FOOD & LIFE trade fair offers the perfect platform for this: this is where founders meet industry professionals, innovation meets experience and trends meet know-how. An ideal opportunity to get started, make valuable contacts and establish yourself in the long term."

CHRISTINE PURNELL - START-UP-COACH, StartinFOOD

"Start-ups bring new trends to the table and enrich our range. But it's not that easy to launch a new food product on the market. This is where the FOOD & LIFE trade fair offers start-ups a great stage: founders can reach many interested people and publicise their products."

DR FLORIAN KANDLER, FOUNDER OF FOODINNOVATORS.DE, ‘THE PITCH DOCTOR’ FROM DERPERFEKTEPITCH.COM, START-UP COACH FROM ‘2 MINUTEN 2 MILLIONEN’

‘FOOD & LIFE is the ideal place for young food brands if they prepare well and acquire the knowledge of how to present themselves perfectly with a trade fair stand, how to talk to potential customers and how to network with potential business partners. This event offers many things that can become a springboard to success for young entrepreneurs in the food sector.

I'd be delighted if you, too, could throw yourself into the crowd with the right preparation and the right spirit! This is something that many participants do every year and rave about the event. I am delighted that FOOD & LIFE is making my pitch coaching available to the startup participants, which I have also been using for years to prepare the startups for the Austrian version of the Lion's Den, called ‘2 Minuten 2 Millionen’, for their big appearance.’

MAX BACHMANN FROM egoFM

"We are delighted to be a juror and sponsor of FOOD & LIFE in Munich again this year. It has always been important to us to offer innovative start-ups a stage. This trade fair is not only a showcase for new products and trends, but also a meeting place for the exchange of knowledge and experience, which is essential for young companies. With the prize of the media package at egoFM, we want to do our part to help new entrepreneurs become better known. See you at FOOD & LIFE!"

FRANZ LERMER, FOUNDER & OWNER, ADVERTASTE

‘FOOD & LIFE offers us the exciting opportunity to discover new trends and innovative products. It's a great opportunity to have great conversations, make and maintain valuable contacts. Especially for food start-ups, product presentation through photos and videos is of great importance for successful marketing. We are therefore all the more pleased to be able to support another start-up with a high-quality and irresistible product video.’

ANDRÉ MOLL, FOUNDER & MANAGING DIRECTOR, UTRY.ME

‘Munich and FOOD & LIFE in particular offer an ideal audience for food start-ups. One big advantage is that you can sell directly to visitors here. The trade fair is inspiring every time. I enjoy tasting different products at the stands and chatting with others from the industry. I look forward to meeting familiar and new faces at the trade fair.’ 

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