A new highlight was the guided tasting tour of FOOD & LIFE with the Weis(s)er Stadtvogel, the city guide that Munich residents have trusted for over 25 years. This culinary tour through the exhibition hall offered extraordinary tasting stations. Participants received background information about producers and manufacturing processes and were able to taste regional delicacies at various stations. A variety of culinary new discoveries made this tour an experience for all the senses. 

Newcomers presented their innovative ideas for the food scene at the FOOD START.up Area. Find out more about the awards, which are presented in spring and autumn. 

To the FOOD START.up Area

The shows on the cooking stage delighted eye and stomach: our experts also provided samples and tips for your own kitchen in 2024. 

At the fair, you could experience free photo fun in the photobus – your personal photo shoot on wheels. In addition to cool snapshots, the cocktail bus also offered delicious (virgin) cocktails.