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Food, Drink & Culinary Delights
FOOD & LIFE is the meeting place for people who appreciate great food, unique products and memorable culinary experiences. Producers, delicatessen brands, beverage manufacturers, start-ups and food businesses showcase their latest innovations to a quality-conscious audience with a strong interest in food and purchasing power from Munich and the surrounding region.
Start-ups
Have you developed an innovative product, launched your own food label or brought a fresh idea to the world of food and drink? FOOD & LIFE offers young businesses the ideal platform to increase visibility, build valuable connections and gain direct feedback from potential customers. Highlights include the NEWCOMER AWARD and the #foodchangeraward, which recognise outstanding concepts and innovative products while offering winners attractive opportunities to boost brand awareness.
Foodtrucks
Street food has become one of the most exciting segments of modern food culture. From creative burgers and international specialties to sweet treats and regional favourites, the Food Truck Area invites visitors to explore, taste and discover. Its relaxed atmosphere encourages personal conversations and creates authentic product experiences that leave a lasting impression.
Beverages & Drinks
Wine, craft beer, spirits, liqueurs, speciality coffee, non-alcoholic beverages and innovative drink concepts: at FOOD & LIFE, visitors experience products with all their senses. Tastings, personal interaction and direct conversations help build trust, generate interest and inspire purchasing decisions on the spot.
Kitchen Accessories & Everyday Helpers
Cooking, baking, serving and enjoying great food all start with the right tools. FOOD & LIFE provides the perfect stage for premium kitchen accessories, stylish tableware, handcrafted ceramics, innovative cookware and smart kitchen solutions. Present your products to visitors who value quality, design and functionality and who are passionate about food and cooking.
Cooking Stage & Live Experiences
The Cooking Stage is one of the major visitor attractions at FOOD & LIFE. Live cooking demonstrations, tastings and inspiring culinary stories create excitement, encourage longer stays and generate conversations throughout the exhibition. For exhibitors, it offers the perfect environment to showcase products, strengthen brand visibility and connect directly with an audience that is genuinely passionate about food and culinary experiences.
küchenWERK
The Kitchenparty at küchenWERK creates a unique destination for food lovers and curious visitors alike. Salzburg-based top chef Tommy Eder prepares an extraordinary eight-course menu while interacting directly with the audience, turning cooking into a shared experience. Benefit from premium placement alongside this exciting new attraction and position your brand in a setting that combines enjoyment, inspiration and entertainment.
Mindful Indulgence
From organic products and plant-based alternatives to functional foods and innovative sustainable nutrition concepts, consumers are increasingly interested in a lifestyle that combines wellbeing with enjoyment. FOOD & LIFE offers the perfect opportunity to present your brand where curiosity, purchasing intent and interest in new products come together.
Delicacys, Speciality Foods & Artisan Producers
Visitors come to FOOD & LIFE to discover something special. Whether it is regional cheeses, traditional cured meats, handcrafted chocolates, premium spices, Italian delicacies, cakes, ice cream or unique specialities from around the world, FOOD & LIFE provides the perfect stage for your brand and your story. Showcase the quality behind your products, attract new customers and create lasting connections with an audience that loves to taste, explore and buy.